Guest lecture on product marketing for DP1 on 1st March 2017.

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As a part of the Marketing curriculum, Mr. Biswajit Dey facilitated an inquiry-based guest lecture on understanding ‘what is a product’. When he proposed a problem of dry skin for women, the students responded with a plethora of solutions ‘as products’ from skin creams to medication to diets to spa massages to purification of air to holidays. It looks like we have a roomful of future product managers and marketing managers among us.

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The guest lecture made us realize the importance marketing strategies has in the sale and revenue generated for a product and this was a worthy learning experience for the future entrepreneurs.